SEPTEMBER 14, 2008
on March 24th, 2013 in news by Edmond Sweidy | No CommentsSUCCESSFUL LAUNCH CAMPAIGN FOR “THE FRESHEST ICE CREAM ON EARTH”
Next Cone Ltd, the master franchising company in Lebanon, chose the first location for its ice cream store to be a very busy mall in the heart of Beirut, City Mall.
Big Idea Lebanon has created a campaign for the Launch of Marble Slab Creamery in Lebanon. The campaign idea created by Big Idea team was a major hit, as it featured a green leaf wrapped and molded like an ice cream cone with fresh whole fruits inside it symbolizing ice cream.
The creative work was highly effective and grabbed the attention of the public and drove people to the store as the idea to sell the ice cream as Marble Slab’s slogan states “the freshest ice cream on earth
