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Helmet Safety Public Service Awareness Campaign - Big Idea Branding & Advertising, Beirut, Lebanon

Helmet Safety Public Service Awareness Campaign

on November 18th, 2014 in news by | Comments Off on Helmet Safety Public Service Awareness Campaign

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Big Idea Branding & Advertising agency Lebanon launches a new Public Service Announcement Campaign reminding people riding bicycles, motorcycles and ATVs on the importance of wearing helmets. Many lives could have been spared by just wearing a helmet. There is still a chance.

This PSA Campaign by Big Idea is a tribute to Melissa Sfeir who lost her life in the year 2010 in an ATV accident. Melissa had just finished her one month training at Big Idea in the creative department, when we received the sad news. She was a lovely soul, creative mind and wonderful person. You are in our prayers. We know you are watching from above, all angels do.

The Helmets campaign idea was conceptualized, developed, and executed by Edmond H. Sweidy, Founder and Creative Director of Big Idea Branding & Advertising agency Lebanon.

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