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MAY 30, 2003 - Big Idea Branding & Advertising, Beirut, Lebanon

MAY 30, 2003

on March 24th, 2013 in news by | No Comments

A BIG NO TO WAR CAMPAIGN FOR GREENPEACE MEDITERRANEAN

During the war in Iraq, Greenpeace Mediterranean has chosen Big Idea to share part of its concern and affirmations on the NO to any form of violence, and especially war.

For that purpose, an integrated ATL/BTL campaign was developed in collaboration between Edmond Sweidy, Charbel Aouad, and Hani Tamba who flew without a second thought from France in order to shoot the video at VIP Films studios.

The concept for the TV ad was simple and grabbing, featuring an Egg, where a line states “Life Begins Here