Marketing Management

Trade marketing strategies can help you gain considerable competitive advantage – no matter what your industry, product, or how you go to market. What are today’s global best practices and how can you implement them into your company’s program? Trade and category marketing success in developing, planning and deploying then measuring and analyzing trade marketing, category and channel promotion programs. More focus has been placed on these interrelated disciplines which enable the link between sales and marketing – their importance should never be underestimated.