Big Idea Branding & Advertising, Beirut, Lebanon » news

Helmet Safety Public Service Awareness Campaign

Eddy — Tue, 18 Nov 2014 14:01:40 +0000

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Big Idea Branding & Advertising agency Lebanon launches a new Public Service Announcement Campaign reminding people riding bicycles, motorcycles and ATVs on the importance of wearing helmets. Many lives could have been spared by just wearing a helmet. There is still a chance.

This PSA Campaign by Big Idea is a tribute to Melissa Sfeir who lost her life in the year 2010 in an ATV accident. Melissa had just finished her one month training at Big Idea in the creative department, when we received the sad news. She was a lovely soul, creative mind and wonderful person. You are in our prayers. We know you are watching from above, all angels do.

The Helmets campaign idea was conceptualized, developed, and executed by Edmond H. Sweidy, Founder and Creative Director of Big Idea Branding & Advertising agency Lebanon.

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MAY 30, 2003

Eddy — Sun, 24 Mar 2013 09:22:19 +0000

A BIG NO TO WAR CAMPAIGN FOR GREENPEACE MEDITERRANEAN

During the war in Iraq, Greenpeace Mediterranean has chosen Big Idea to share part of its concern and affirmations on the NO to any form of violence, and especially war.

For that purpose, an integrated ATL/BTL campaign was developed in collaboration between Edmond Sweidy, Charbel Aouad, and Hani Tamba who flew without a second thought from France in order to shoot the video at VIP Films studios.

The concept for the TV ad was simple and grabbing, featuring an Egg, where a line states “Life Begins Here

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MARCH 20, 2005

Eddy — Sun, 24 Mar 2013 09:20:31 +0000

BIG HEALTHY EYES ON TRAFFIC SIGNS

Big Idea was appointed by YASA (Youth Association for Social Awareness) to develop an awareness campaign to encourage people to respect traffic signs. Big Idea was not only up to the challenge, but considered it as part of its contribution to the corporate social responsibility any agency must have, thus, the whole campaign was a complimentary gift to YASA and the Lebanese community.

The brilliant campaign was created by Edmond Sweidy, CEO and Creative Director at Big Idea Lebanon, featuring a traffic light wherein the red light is replaced by a red tomato, the green light replaced by a green apple, and the orange light substituted by an orange! The selling line was written by Edmond to be “Traffic Signs… So Healthy

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APRIL 18, 2007

Eddy — Sun, 24 Mar 2013 09:18:27 +0000

A NEW “D

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MARCH 9, 2008

Eddy — Sun, 24 Mar 2013 09:12:48 +0000

BIG IDEA LEBANON GRABS MARBLE SLAB CREAMERY BUSINESS

Big Idea Lebanon has been appointed by Next Cone Ltd, as the creative agency for Marble Slab Creamery in Lebanon.

Next Cone is a Lebanon based franchise management company, owning and managing a variety of successful international franchises mainly in the food industry, one of which is Marble Slab Creamery, the superb ice cream treat!

With the win, Big idea is responsible for strategic marketing and communications planning as well as execution of all activities of Marble Slab. The agency is tasked with developing several year’s worth of through-the-line campaigns and collaterals in an increasingly fragmented yet growing spirits market.

“This is another great win for Big Idea in 2008

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SEPTEMBER 14, 2008

Eddy — Sun, 24 Mar 2013 09:07:58 +0000

SUCCESSFUL LAUNCH CAMPAIGN FOR “THE FRESHEST ICE CREAM ON EARTH”

Next Cone Ltd, the master franchising company in Lebanon, chose the first location for its ice cream store to be a very busy mall in the heart of Beirut, City Mall.

Big Idea Lebanon has created a campaign for the Launch of Marble Slab Creamery in Lebanon. The campaign idea created by Big Idea team was a major hit, as it featured a green leaf wrapped and molded like an ice cream cone with fresh whole fruits inside it symbolizing ice cream.

The creative work was highly effective and grabbed the attention of the public and drove people to the store as the idea to sell the ice cream as Marble Slab’s slogan states “the freshest ice cream on earth

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FEBRUARY 20, 2009

Eddy — Sun, 24 Mar 2013 09:04:15 +0000

BIG IDEA WALKING THE TALK AT THE COUTURE FASHION WEEK IN NEW YORK CITY

Leading Lebanese fashion designer, Dany Atrache, held his U.S. debut at Couture Fashion Week in New York City on February the 13th at Waldorf Astoria Hotel.

Big Idea Lebanon walked the talk to success on that catwalk alongside the pretty models, creating an elegant and enchanting communications kit that was distributed to VIPs around the world, few weeks before the successful event as well as during the event.

In his brilliant couture collection, Dany Atrache brought back the 70’s by resurrecting the hippie-chic look with astonishing graphic prints, bold colors and sheer fabrics married with lustrous embroidery.

His collection was a tribute to the glamorous woman of Paris, Los Angeles and New York.

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MARCH 15, 2009

Eddy — Sun, 24 Mar 2013 08:57:15 +0000

BIG IDEAS COME OUT OF BIG PEOPLE
‘New’ is something totally unrelated to the industry and ‘knew’ is something existing within the industry. When you combine them, you come up with something innovative that can explode any brand’s sales.
Most people say that you can replicate success by using tried and true methods; many say that copywriting is swiping a few files to replicate success. It works in some cases but if you want to take your success to a whole new level, you need a big idea, coming out from passionate, professional and big thinkers.
If you follow a predictable route, the growth will be predictable. Predictably high, perhaps, but if you want to go to the next level you need a big idea.

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