Big Idea Branding & Advertising, Beirut, Lebanon » Eddy

Helmet Safety Public Service Awareness Campaign

Eddy — Tue, 18 Nov 2014 14:01:40 +0000

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Big Idea Branding & Advertising agency Lebanon launches a new Public Service Announcement Campaign reminding people riding bicycles, motorcycles and ATVs on the importance of wearing helmets. Many lives could have been spared by just wearing a helmet. There is still a chance.

This PSA Campaign by Big Idea is a tribute to Melissa Sfeir who lost her life in the year 2010 in an ATV accident. Melissa had just finished her one month training at Big Idea in the creative department, when we received the sad news. She was a lovely soul, creative mind and wonderful person. You are in our prayers. We know you are watching from above, all angels do.

The Helmets campaign idea was conceptualized, developed, and executed by Edmond H. Sweidy, Founder and Creative Director of Big Idea Branding & Advertising agency Lebanon.

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Overview

Eddy — Wed, 03 Apr 2013 13:33:02 +0000

The difference in what we do can be described as the difference between ‘creativity as work’ and ‘creativity as life’. The former is career creativity, the latter is cultural creativity; we go for the latter, and stick with it. In servicing our clients, our main goal is not just to meet their needs but exceed them every time to positively effect their business. We are flexible in our service approach and pride ourselves on producing opportunities for our clients where there seemingly aren’t any at first glance.

We make a living by helping our clients branding, new product launches and re-launches, image building and sales development, which is why our solutions have enabled our clients to continue to “Create, Win and Dominate” markets.

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Creative Solutions

Eddy — Wed, 03 Apr 2013 13:32:33 +0000

Creative shops are a dime a dozen. From boutique and multinational, we have taken the best of the best and upcoming stars in the regional advertising markets from around the world and compiled them into a regional team like no other. Big Idea Branding & Advertising offers creative unmatchable creative solutions in Lebanon, Middle East (Saudi Arabia, Kuwait, Qatar, Bahrain, United Arab Emirates), and Erbil Kurdistan region of Iraq.

Creative professionals that understand your campaign objectives and are able to synchronize that understanding with their knowledge of the local markets. Our creative directors have worked and continue to work on medium and large clients, in various categories of business. Supported by local copyrighters, design specialists, layout and production experts, our teams excel not only in winning awards but producing positive and effective results. Let us help you develop your ideas, aid in creating and designing these ideas into solid, and implementing them into your markets worldwide.

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Web Development

Eddy — Wed, 03 Apr 2013 13:31:36 +0000

Big Idea Branding & Advertising web design and development team is available for both added value support for existing clients as well as clients only looking website creation only. Whether you are launching or re-launching, re-designing or want to drive more traffic to your E-Commerce sites, our web design and online experts are at your service no matter how simple or specific your requirements may be.

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SEO Services

Eddy — Wed, 03 Apr 2013 13:31:19 +0000

Doing business is highly competitive and volatile which more than ever stresses the importance of understanding your competition. Who are your nearest direct and indirect competitors? How can you tell if their business growing, steady, or declining? What can you learn from their strengths and weaknesses? What makes their product(s) different from yours? What is your competition spending? Don’t outspend them, outsmart them. We will help you create a file to monitor their advertising, promotional materials, and even pricing strategies and update the file periodically and help you make sure you win across all categories.

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Marketing Management

Eddy — Wed, 03 Apr 2013 13:31:02 +0000

Trade marketing strategies can help you gain considerable competitive advantage – no matter what your industry, product, or how you go to market. What are today’s global best practices and how can you implement them into your company’s program? Trade and category marketing success in developing, planning and deploying then measuring and analyzing trade marketing, category and channel promotion programs. More focus has been placed on these interrelated disciplines which enable the link between sales and marketing – their importance should never be underestimated.

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New Media

Eddy — Wed, 03 Apr 2013 13:30:33 +0000

Content management and new media initiatives product placement, sponsorships, branding…all leading to branded entertainment. Today clients, media companies and agencies’ challenge is to develop strategies that integrate brand advertising messages with brand promotional strategies such as integrating TV advertising with emerging online and interactive media opportunities.

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Media Planning

Eddy — Wed, 03 Apr 2013 13:30:15 +0000

We are the one-stop-shop for all your local and international media planning and buying needs. Our media planning and buying services include TV, Radio, Print, Outdoor, and Online. Media teams are compiled to service client’s needs and are capable of focusing on B2B, B2C to Direct Response to Recruitment marketing and advertising. We utilize the entire spectrum of the marketing mix, including traditional and non-traditional channels across the necessary media platforms to optimize target reach and impact. We have built strong relationships with leading media outlets worldwide since 1997, and remain media neutral worldwide which allows us to focus on creating campaign strategy that ensures the maximum value for our client’s advertising budget.

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Event Management

Eddy — Wed, 03 Apr 2013 13:29:47 +0000

Full service event management services includes pre-event planning and preparation, defining event strategies and goals, site selection, financial management, implementing the programs and monitoring end results. We help you ensure smooth running conferences and trade shows with on-site logistics and show management. Post-show evaluations are generated from attendees to improve on future planned events and shows. Special services also available such as recruitment of key note speakers (if necessary) to contract negotiations.

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PR Support

Eddy — Wed, 03 Apr 2013 13:19:49 +0000

We understand that PR is more than just faxing out blind releases to media, it includes understanding your target and working with the media to secure feature stories and prime placements. It is about having the vision to see how your business relates to the news of today so your brand becomes a part of it. With an already established global media network we are uniquely positioned to provide help create and deliver PR efforts worldwide. Traditional PR, Press Conferences to Crisis management support is just a few of our capabilities.

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