MARCH 20, 2005

BIG HEALTHY EYES ON TRAFFIC SIGNS

Big Idea was appointed by YASA (Youth Association for Social Awareness) to develop an awareness campaign to encourage people to respect traffic signs. Big Idea was not only up to the challenge, but considered it as part of its contribution to the corporate social responsibility any agency must have, thus, the whole campaign was a complimentary gift to YASA and the Lebanese community.

The brilliant campaign was created by Edmond Sweidy, CEO and Creative Director at Big Idea Lebanon, featuring a traffic light wherein the red light is replaced by a red tomato, the green light replaced by a green apple, and the orange light substituted by an orange! The selling line was written by Edmond to be “Traffic Signs… So Healthy