MARCH 15, 2009

BIG IDEAS COME OUT OF BIG PEOPLE
‘New’ is something totally unrelated to the industry and ‘knew’ is something existing within the industry. When you combine them, you come up with something innovative that can explode any brand’s sales.
Most people say that you can replicate success by using tried and true methods; many say that copywriting is swiping a few files to replicate success. It works in some cases but if you want to take your success to a whole new level, you need a big idea, coming out from passionate, professional and big thinkers.
If you follow a predictable route, the growth will be predictable. Predictably high, perhaps, but if you want to go to the next level you need a big idea.